Thursday, July 10, 2008

Lilly Pulitzer gears up for a major fiftieth anniversary celebration

If you love pink and green, prepare to get giddy. At this morning's resort presentation at Lilly Pulitzer's new Madison Avenue boutique, the brand unveiled a series of initiatives to toast their fiftieth anniversary. The celebrations, known collectively as the Jubilee, will launch for consumers in November.

First up: A capsule collection of dresses that nod to the brand's storied heritage. With price points reaching $695, these dressier alternatives to Pulitzer's cotton poplin fare offer the ladies who lunch something to wear at dinner, too. There's plenty of bejeweling to go around. The Resort 2008 collection also features a collection called Day Lilly, which offers the working girl plenty of office-friendly separates and easy dresses.

Pulitzer die-hards--you know who you are--will have the chance to truly live the Palm Beachy dream. The brand has collaborated with Jeep Wrangler to create a series of limited-edition Lilly Pulitzer-printed Jeeps. Completely covered with pink, green and yellow hibiscus flowers, these are sure to please Nantucket types all around the country. Music lovers, take note of the Lilly Pulitzer-printed Steinway & Sons piano, which will also be available in limited edition. These items will be available by special order at all 75 Lilly Pulitzer Via shops.

Gaming types will surely embrace Monopoly: Lilly Pulitzer edition, which will allow players to trade properties like Via Mizner, Lilly's Jungle and The Vintage Vault. As for those pewter tokens? Choose from a palm tree, giraffe, monkey or...Lilly Pulitzer Classic Shift. And yes, the fashion police will be "on patrol."

Lastly, the brand has organized a traveling retrospective exhibit, which will launch in November at Parsons New School of Design in New York and feature tableaux, vintage displays and a video installation. A percentage of proceeds from the launch exhibit will benefit the Parsons IDC Project with Care International. And for those of you game to celebrate the New Yorker way--with cocktails and canapes--the brand is planning a celebratory fete with Parsons on November 5th. Thinking pink yet?

Via Fashion Week Daily


Southern Sugar said...

o.k. maybe since i live in florida i could get away with the jeep as a beach mobile. but isn't this stuff ridiculous? still, it is cute to look at. thanks for the post.

PINK POPPY said...

For the LOVE OF LILLY....Can't wait to get my pink loving paws on that game!!!!!!! its got to be the cutest board game ~EVER!!!!!!!! Wish they did a line of Really cute fun would that be?!?!?! Long Live Lilly!!!!! :)