Did you hear about this? Goop is a funny name. I can totally understand why the url was available! Please note that if you click on the GOOP website you will just receive a message from GP saying her life is good because she isn't passive about it...there wasn't any content when I last checked. Why launch a site when there isn't anything there yet?!? You can sign-up for the newsletter though.
Update: More on GOOP.com from FWD: Gwyneth Paltrow has launched her own lifestyle website, GOOP by Gwyneth Paltrow. It's a "collection of experiences [of] what makes life good" according to the site. Currently in its nascent stages, each of the sections (Make, Go, Get, Do, Be, See) link to an essay by Paltrow. Want to live like Gwyneth? Here's a few tips. "Make your life good. Invest in what's real. Cook a meal for someone you love. Pause before reacting. Clean out your space. Read something beautiful. Treat yourself to something. Go to a city you've never been to. Learn something new. Don't be lazy. Workout and stick with it. GOOP. Make it great." The first email newsletter will launch on Thursday.
GOOP is the latest brand expansion by Paltrow who last night launched her PBS culinary show with Mario Batali, Spain...On the Road Again. Last week, she made an appearance on Oprah to showcase her personal workouts with fitness guru Tracy Anderson, who recently launched a series of fitness DVDs. Comments from Paltrow's publicist were not received by press time.
1 comment:
I love Gwyneth but this is kind of odd. Does she want to brand too?
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