Friday, July 24, 2009

Mizrahi in QVC Deal

Isaac Mizrahi clearly feels at home in front of the cameras — so much so that he will now be using television to sell merch. Mizrahi is partnering with QVC, and creating a special lifestyle collection called “Isaac Mizrahi Live” for the network, WWD has learned. The collection will bring Mizrahi’s touch to many categories, from apparel to handbags, shoes, jewelry and home decor and kitchen accessories. The designer and the network have reached a long-term deal, which will kick off with a show featuring the designer in December, though a specific date is not confirmed at this point. Reached on Friday, Marisa Gardini, president and chief executive officer of Isaac Mizrahi, said the collection will be “very signature Isaac.” “It will encapsulate Isaac’s design aesthetic, and it’s not going to be too far from what he loves, what he has done in the past and what he intends to do,” Gardini said. {article & photo via WWD.com} Yay - I love Isaac!!!

2 comments:

Creative Cupcake said...

I was SO excited to read this. I am going to be all over those pieces like white on rice! Makes me wish I was still working there.

Pigtown-Design said...

i think it was joan rivers who said "sell to the masses, dine with the classes. sell to the classes, dine with the masses." pretty true with isaac and his deals. i am sure they're making him a bundle of money.