Here's the NY Times book review for Deluxe.
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3 comments:
I am very interested in this. Branding is one of my pet topics, so this should be fun.
I read the review and can't remember being this excited about a book coming out. Having this new information about the marketing ploys behind the brands I have wanted to buy, but cannot really afford feels like vindication. I can now pat myself on the back for resisting the urge to splurge.
I'm in the process of reading it (thanks to A's recommendation), and it is amazing. It really makes a case for vintage luxury items.
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